Acts of Kindness Are Unbridled at Red Robin

Last week I touched on the growing trend of Corporate Social Responsibility and the importance of social media to companies in trying to engage customers in their socially responsible activities. Here is a great example I came across from Gourmet Burger outlet, Red Robin. Acts of kindness to both customers and other team members are enshrined in their everyday values as a corporation in an approach they have dubbed ‘Unbridled Acts’. Neither is this an enforced dictate from above -

“At Red Robin, we celebrate Unbridled Acts or random acts of kindness, but Unbridled Acts are not a prerequisite for employment or a job requirement. Team Members perform Unbridled Acts at their own discretion and risk.”

I love the “at your own risk” part! Makes you wonder just how far they will go to commit an act of kindness! Well, you can find out for yourself because various guest stories are published on their ‘Unbridled Acts’ page.

We commend you Red Robin and hope that others will follow your lead!
If any of you know of any other businesses, large or small, taking such a kind approach towards their customers and fellow workers we would love to hear about it!