A cultural and corporate shift is taking place in the world. The result of things like the current economic climate and recognition of global climate change, society is starting to push past awareness and into action.

Consumers are looking for socially responsible companies. Going green and being socially responsible has become a must-do for all organizations. It is no longer enough just to have a Corporate Social Responsibility (CSR) policy page on your website. If consumers don’t see an intrinsic link between social purpose and brand benefit then they will go to somewhere where they do. That is the message coming from the marketing professionals.

More and more consumers are self-identifying themselves as individuals who want to continue ongoing relationships with a business or brand… whilst more and more companies are talking with customers and stakeholders about causes of interest to them, and about how they can work together to have a positive impact on the world.”

What better way to spread awareness of those causes than by encouraging a climate of giving and kindness. Through corporate branding of UOWHO bracelets companies can spread their message through both their employees and their customers, each in turn spreading awareness of those good works every time one of them does an act of kindness for someone else and passes on their bracelet. They could even help in raising funds for your corporation's particular cause at the same time!

It is an incredibly simple idea,  but one which has the potential for such a positive and profound impact as it spreads from person to person. Would you not want your company name or cause to be associated with that kind of impact? It is an incredibly cost effective way to create a very positive association with your company’s brand.

Quotes from Why Social Media Is Vital to Corporate Social Responsibility by Melissa June Rowley - Published in Mashable, Nov 6th, 2009